The Swanky SouthTM Partners with Sugarlands Distilling for Exclusive Roaming Man Rye Whiskey Barrel Pick in Celebration of New Tennessee State Song

The Swanky SouthTM Partners with Sugarlands Distilling for Exclusive Roaming Man Rye Whiskey Barrel Pick in Celebration of New Tennessee State Song
       

 GATLINBURG, TN – On June 21, The Swanky South—music and broadcasting duo Makky Kaylor and Brenda Lynn (Brynn)—traveled to Gatlinburg, Tennessee, to collaborate with Sugarlands Distilling Company, Whiskey University, and key local partners on a one-of-a-kind barrel pick of Roaming Man Rye Whiskey in celebration of the newly named official Tennessee state song, Tennessee in My Dreams, written by Makky Kaylor and performed by Makky Kaylor and Brenda Lynn (Brynn).
 In a spirited fusion of Southern tradition and Tennessee talent, the event brought together The Swanky South, Sugarlands, Whiskey University, and representatives from Parkway Wine and Spirits in Spring Hill and Prime & Pint in Columbia—both of which will carry the exclusive barrel of Roaming Man Straight Rye Whiskey selected during the experience.
The day included a behind-the-scenes barrel tour, a live performance by Makky Kaylor and Brenda Lynn (Brynn), and a guided whiskey tasting led by Greg Eidam, Sugarlands Master Distiller. Together, the group selected a unique barrel that showcases the smooth complexity and rich Southern character of Roaming Man Rye.
“This partnership brought together some of Tennessee’s finest,” said Sugarlands Master Distiller, Greg Eidam. “From Makky’s incredible music to our shared love for great whiskey and the passion of our partners at Prime & Pint, Parkway Wine & Spirits, and Whiskey University, this project was a celebration of everything we love about this state.”
On Saturday, August 2, The Swanky South and Sugarlands will celebrate the official release of the selected barrel at Parkway Wine and Spirits in Spring Hill with a tasting event, bottle signings, and a live performance of the state song. That same evening, festivities continue at Prime & Pint in Columbia, where guests can try the debut of the Tennessee Troubadour Cocktail—a signature drink crafted in honor of Makky’s State Designated title and state song using Sugarlands’ Roaming Man Tennessee Straight Rye Whiskey.

“This single barrel of Roaming Man Rye is truly something special, and we’re beyond excited to share it with our community,” said Kay Pugh from Parkway Wine & Spirits. “We’re grateful for the opportunity to have shared this experience with

Makky, Prime & Pint, Whiskey University, and of course Sugarlands, to select this barrel and bring it to life.”At Prime & Pint, the launch of the Tennessee Troubadour Cocktail will blend Makky’s signature style with the speakeasy-inspired flair of the restaurant. “Makky’s music and Sugarlands’ whiskey were made for each other,” said Prime & Pint Owner, Gabe Howard. “This cocktail is our tribute to Tennessee roots done right - where heritage, craftsmanship, and community come together in every pour. We’re proud to partner with Sugarlands and Makky on this special release and are grateful for the relationships built through this experience.”

 “Helping educate and guide this group during the barrel pick was a blast,” said Colonel Craig Duncan from Whiskey University. “Bringing these four groups together, Sugarlands, Swanky South,   Parkway Wine & Spirits, and Prime & Pint Restaurant to bring a whiskey that is truly magnificent to the Middle Tennessee Market is something I'm truly proud of!! I hope you stop by one of these locations and give it a try. Sugarlands really took the time to craft something meaningful...and delicious. While Makky, Kay and Gabe literally picked a Barrel that will be sought after by whiskey   connoisseurs for months if not years.”
 “What a wonderful opportunity to partner with these amazing folks! Sugarlands is a natural fit for what we're all about. They're a true joy to collaborate with, and we're delighted to make these new friends! Everyone involved in this exciting collaboration - Sugarlands, Whiskey University, Prime and Pint, Parkway Wine and Spirits, and Empower Collective - are the best in their field. We're thrilled to be sitting at the right table with the right people... where vision and reality and goodness connect!” said The Swanky South.

Behind the scenes, The Empower Collective, a Tennessee-based marketing firm, is driving the creative direction and promotional strategy for the collaboration.
“This partnership represents everything we love—great storytelling, local collaboration, and a deep love for Tennessee,” said The Empower Collective “We’re thrilled to help amplify this moment.”
Stay tuned for more details on the August 2 events, including live performances, whiskey tastings, and exclusive cocktail offerings.

For press inquiries or interview requests, please contact:
The Empower Collective
theempowercollective@gmail.com